Seiko x Rowing Blazers Rally Diver Returns: Fourth Collaboration Brings Back the Checkerboard Bezel

The Rally Diver Is Back: Seiko x Rowing Blazers Fourth Collaboration

The partnership between Seiko, Rowing Blazers, and vintage watch dealer Eric Wind has produced some of the most memorable Seiko collaborations of the past five years. Now, for their fourth limited-edition collection, the trio is returning to where it all began: the Rally Diver.

First introduced in 2021, the Rally Diver format is defined by its distinctive checkerboard "rally" bezel — an idiosyncratic choice for a dive watch that doesn't have an obvious connection to racing, but works brilliantly as a canvas for color play.

Two Sizes, Two Colors, One Vibe

The new limited edition consists of two watches, each limited to 2,500 pieces:

• 38mm in green — The more compact option, ideal for those who prefer vintage-inspired proportions
• 42mm in blue — A slightly larger canvas for those who want more wrist presence

Both are based on a Seiko 5 design from the 1960s that holds personal significance for Eric Wind — it was both his first vintage watch purchase and a reminder of his father's daily wear watches from Wind's childhood.

As Worn & Wound's Zach Kazan noted, "While he is known professionally for dealing in blue chip vintage watches from Rolex, Patek, and others, he's no snob when it comes to the watches he personally enjoys. His love for Seiko and accessible vintage is genuine, and this collaborative relationship has never felt forced."

Specifications: Rally Diver 2026

The Styling Philosophy

The Rally Diver format is intentionally playful. While Seiko purists might critique the lack of screw-down crowns on watches that present as divers, this new generation of Seiko 5 has always been more about serving as a canvas for design ideas and appealing to younger, less tool-focused consumers.

Each watch comes mounted to a matching steel bracelet but really makes the most sense when paired with the included nylon strap in a contrasting color. This is the Rowing Blazers influence coming through loud and clear — the brand's signature is making bold color combinations feel effortless.

Availability and Pricing

The new Seiko x Rowing Blazers Rally Divers are available through the Rowing Blazers and Seiko websites, with a limited number also available at the Rowing Blazers flagship on Elizabeth Street in New York City. At $495, these represent strong value for a collaboration with genuine cultural cachet.

The partnership has produced hits since 2021, and it all comes down to an obvious synergy between the participants. Rowing Blazers, Seiko, and Wind each occupy distinct areas of watch and style culture, but they overlap in such a way that these watches make a ton of sense in context.

Frequently Asked Questions

Q: Who is Eric Wind?
A: Eric Wind is a prominent vintage watch dealer known for handling blue-chip pieces from Rolex, Patek Philippe, and other brands. He's also a genuine Seiko enthusiast, which makes this collaboration feel authentic rather than forced.

Q: Why is it called a "Rally" diver?
A: The checkerboard pattern on the bezel is inspired by racing flags, giving the watch its "Rally" moniker despite being a dive watch. It's a playful design choice that distinguishes these from traditional tool watches.

Q: Is the 100m water resistance enough for diving?
A: 100m is suitable for swimming and snorkeling but not recommended for scuba diving. The Seiko 5 Sports line is positioned as everyday wear rather than professional dive equipment.

Source: Worn & Wound — Seiko, Rowing Blazers, and Eric Wind Reunite for their Fourth Limited Edition Collaboration

Related reading: Seiko 5 Sports: The Complete Collection Guide | Best Watch Collaborations of 2026